Privacy Policy for FIlmily Ltd

Last Updated: 1st Jan 2023 Version: 1.02

Filmily Ltd (hereinafter referred to as "Filmily," "we," "us," or "our") is committed to protecting the privacy of individuals who use our SaaS Platform for fan engagement activities. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of personal data. Please read this policy carefully to understand how we handle your personal information. By using our services, you consent to the practices described below.

1. Data Collection and Use

1.1 Personal Data Collected

We collect and process personal data for the purpose of providing our SaaS Platform services. The types of personal data we collect may include:

• Name and contact information (such as email address and phone number) of individuals who interact with our platform.
• Images and videos of fans captured at sports clubs, music events, and festivals.
• Any additional personal data voluntarily provided by individuals through their use of our services.

1.2 Data Processing Activities

We process personal data for the following purposes:

• To analyze images and videos using Microsoft cognitive services to create new branded content.
• To provide our SaaS Platform services to sports clubs, music events, and festivals for fan engagement activities.
• To communicate with individuals regarding our services, respond to inquiries, and provide customer support.
• To improve our services and develop new features and functionalities.
• To ensure compliance with legal obligations and protect the rights and interests of Filmily and its users.

1.3 Legal Basis for Processing

Our legal basis for processing personal data includes the necessity of processing for the performance of a contract, compliance with legal obligations, and our legitimate interests in providing and improving our services.

2. Data Sharing and Disclosure

2.1 Sharing with Third Parties

We may share personal data with the following categories of third parties:

• Microsoft Azure: We store all content, including images and videos, on Microsoft Azure cloud servers. We ensure that appropriate safeguards are in place to protect personal data when sharing it with Microsoft Azure.
• Service Providers: We may engage trusted third-party service providers to assist us in delivering our services and performing necessary functions. These service providers are authorized to process personal data on our behalf and are bound by confidentiality obligations.
• Legal Requirements: We may disclose personal data if required to do so by law or in response to valid legal requests, such as court orders or government regulations.

2.2 Data Transfers

As a UK-based company, we primarily store and process personal data within the European Economic Area (EEA). However, personal data may be transferred to, stored, and processed in countries outside the EEA. In such cases, we ensure appropriate safeguards are in place to protect the personal data in accordance with applicable data protection laws.

3. Data Retention and Deletion

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Once personal data is no longer required, we will securely delete or anonymize it, unless further retention is necessary to resolve disputes, enforce our agreements, or as required by law.

4. User Rights

Individuals have certain rights regarding their personal data. Subject to applicable law, you may have the following rights:

• Right to Access: You can request a copy of your personal data held by Filmily.
• Right to Rectification: You can request corrections or updates to inaccurate or incomplete personal data.
• Right to Erasure: You can request the deletion of personal data, subject to legal limitations.
• Right to Restrict Processing: You can request the restriction of processing your personal data under certain circumstances.
• Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.

• Right

  to Object: You can object to the processing of your personal data based on legitimate interests or direct marketing.

• Right to Withdraw Consent: If processing is based on your consent, you have the right to withdraw your consent at any time.

To exercise your rights or seek further information about them, please contact us using the details provided in Section 6.

5. Security

Filmily takes reasonable technical and organizational measures to protect personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, so absolute security cannot be guaranteed. We encourage users to take appropriate measures to protect their personal information, such as using strong passwords and keeping them confidential.

6. Contact Information

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us using the following details:

Filmily Ltd 1 New Walk, Totnes, TQ9 5HA United Kingdom

Email: [email protected]

7. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. We encourage you to review this policy periodically for any updates. The "Effective Date" at the beginning of this Privacy Policy indicates the date of the latest revision.

This Privacy Policy applies solely to the services provided by Filmily Ltd and does not cover any third-party websites or services linked to or mentioned within our platform. We are not responsible for the privacy practices or content of such third parties.

[End of Privacy Policy]