Case Study

San Francisco 49ers



A Diamond celebration 75 years in the making. Celebrating the past and laying the foundation for the future.

This year marks the 75th Anniversary of the San Francisco 49ers and they want to celebrate with their passionate fans.


Founded in 1946, the 49ers is the oldest professional sports team in the Bay Area. Over the past seven and a half decades the 49ers have provided countless unforgettable plays, five Lombardi Trophies and a G.O.A.T.

The 49ers want to connect with their fans in new and inventive ways to honour the past 75 years and more importantly lay the foundation for the next 75.


Working closely with the strategic and commercial marketing teams at the 49ers and their digital app delivery agency Yinzcam. Filmily, has created a bespoke digital solution imbedded into the official 49ers app, that enables users to show their appreciation of being a 49ers fan and being ‘Faithful to the Bay’.

Fans are presented with a ‘Create your own Faithful to the Bay’ video story, with a call to action on the home page.

The 49ers Filmily Story feature, balances a mixture of stock images and videos, blended with fans content, framed perfectly with a soundtrack to create a personalised video for each and every fan.


Watch this space, the solution launches on Monday the 18th October. The whole marketing team at the 49rs and their commercial partners Levi’s are pumped up to get behind the campaign.


This is an example of the story which has been sent out to each fan who participated.

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